Driving Growth Through Marketing Automation for Vacuum Parts Retailer

The Problem

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A mid-sized e-commerce retailer specializing in vacuum cleaner parts struggled with low repeat purchase rates and declining customer retention. Despite a solid customer base, the company relied heavily on generic, manually triggered marketing emails that failed to drive engagement or capitalise on customer purchase history. Marketing operations were time-consuming and disconnected from back-office systems, resulting in missed opportunities for personalisation and automation.

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The Solution
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Our team partnered with BuyParts to build a custom integration between their e-commerce back office systems (order management, inventory, and customer data) and their email marketing platform. The integration enabled:

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• Real-time data syncing for order history and customer profiles.
• Automated, personaliaed email workflows (e.g., replenishment reminders, related product recommendations).
• Triggered emails based on purchase behaviour and customer lifecycle events.
• Centralised reporting to track campaign performance and customer engagement.

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The implementation took 6 weeks, with a focus on scalable, low-maintenance architecture.

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The Outcome

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Post-launch, BuyParts saw immediate and measurable improvements:

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• Repeat orders increased by 28% within the first 90 days
• Customer retention rose by 22% over six months
• Email open rates improved by 35%, and click-through rates increased by 18%
• Marketing team saved 20+ hours/month by eliminating manual processes
• ROI on the integration project exceeded 320% within the first year

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These results exceeded their expectations and positioned BuyParts for continued growth through deeper customer engagement and operational efficiency.

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